Customer data, made more powerful

Ingest and enhance visitor data from any source and seamlessly put it to work on segmentation, analytics, targeting, and machine learning.

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Piano can either substitute for, or build on existing customer data solutions. It adds high quality behavioral data, with compliant data harvesting, data hygiene tools, and proprietary data that no other system provides. It connects directly to Piano’s Activation, Audience, and Analytics capabilities, enabling nearly instantaneous time-to-value without the complexity of multiple platforms or outside integrations.

Regardless of whether our customers use Piano as the source of truth for customer data or if they connect their external customer datastore, Piano’s excellence in compliance and performance ensures that CDP functionality is never a weak link. Moreover, Piano Audience is not just a storage layer, it’s an application layer that brings significant additional utility to your customer knowledge.

Anonymous visitors are just customers you haven’t met yet.

Piano Audience houses both anonymous and known users within our umbrella of active compliance. Whether we know them by an email address or other unique identifier, or whether we just can associate a browser or app ID, Piano can create visualizations and segments that incorporate both types of users. That’s enormously powerful for crafting on-site personalization early in the funnel when it counts most – when users might not have formed a strong enough commitment yet to register or purchase.

Crafted for real-time business

If your primary use case is sending out a targeted email, the fact that your customer data might be delayed by an hour or even several hours may not matter. But if you’re interested in site personalization, real-time analytics, and other immediate-response use cases, you need your customer segments in sub-second time. That’s where Piano’s focus on simplicity and high performance comes in.

Integrate, segment, activate.

[Customer Data Integration

Unify customer profiles across platforms to power more accurate targeting and deeper insights.
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[Customer Data Segmentation

Extend your audience by finding 'statistical twins' through our flexible, high-quality Look-Alike Modeling.
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[Customer Data Activation

From data ingestion to extraction, we provide an endpoint that simplifies your work.
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Empower every team to understand and influence customer behavior.

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