Data Sources
Pre-integrated and proprietary datasets power industry-specific analysis.
Piano draws on several web and other data sources that are unavailable in other analytics tools. By providing instant access to these additional datasets, Piano Analytics can create specific industry metrics, visualizations, benchmarks, and analyses that are highly relevant to particular industry use cases.
Ad Revenue Insights
Analyze how efficiently your online content is being monetized
Activation Insights
Unlock the potential of Piano Activation with comprehensive acquisition, subscription, and content performance data.
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A/V Insights
Add granular data on play, pause, buffering, and progress data in inline audio and video files.
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Sales Insights
Drive insights in the online shopping process and identify potential bottlenecks in the cart and purchasing funnel.
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Ad Performance
Correlate conversions with ad spend across campaigns to derive return on ad spend data and optimize your media buys.
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Resources + Results
Video
How the BBC doubled reader engagement with Piano Analytics
At Piano Academy Live in Paris, the BBC shared how Piano helped boost sports page traffic by 28% and doubled engagement. By using ‘Dwell events’ to measure content that holds attention for 15+ seconds, the BBC optimized content and improved user experience.
Data Democratization
Capabilities that align your teams around common business-relevant metrics.](/content/product/analytics/data-democratization/index.html)
Data Management
How Piano Analytics can provide a critical link in your data strategy.](/content/product/analytics/data-management/index.html)
Data Sources
Piano Analytics integrates a variety of sources to go way beyond pageviews.](/content/product/analytics/data-sources/index.html)
Data Mining
Get clean, insightful data into the hands of every decision maker and employee.](/content/product/analytics/data-mining/index.html)
Data Unification
Minimize data storage emissions by 50% with our unique, non-duplicated database system.](/content/product/analytics/data-unification/index.html)
Empower every team to understand and influence customer behavior.
Platform
Overview
Building on Piano
Audience
Customer Data Integration
Customer Data Segmentation
Customer Data Activation
Analytics
Data Democratization
Data Management
Data Sources
Data Mining
Data Unification
Activation
Journey Orchestration
Subscription Management
Print Subscriptions
Identity Management
Amplifier
Social Media Distribution
Newsletters + Notifications
Campaign Optimization