Data Unification

Disseminate and connect your data in an open platform

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Data Unification

Overview

Capabilities

Resources + Outcomes

Unleash and unify the power of all your data streams

Gain access to a unified, flexible data model that synthesizes your product and marketing analytics. With a custom set-up for your organization to connect events measured across all platforms, properties, and metrics, you can easily measure complex user journeys across a wide range of platforms and devices.

Build a single customer view

Leverage an event data model and import valuable metadata (like user profiles, campaigns costs, product catalogues, or audio/video content libraries) to be automatically stitched to your analytics data, providing a complete view of your customer.

No-code reporting API

Extract advanced data sets and use them in external tools for further analysis or reporting, while using Data Query to filter, combine, and cross-calculate your metrics.

Fill up your data lake

Extract of large quantities of detailed, event-level data into your warehouse as comprehensive datasets leveraging our Data Flow feature.

Holistic company reporting

Build custom dashboards that give an overview of your digital performance — fully customizable to your needs and brand identity.

Powered by Snowflake

Get a real-time and accurate analysis of your customer behavior to drive further personalization.

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Understand how your advertising spend leads to conversions and revenue

A one-stop objective view of marketing performance and spend data, enabling you to measure their effectiveness and adjust accordingly.

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Resources + Results

Video

Integrating insights and mastering data unification with Analytics

Nicolas Hinternesch, Director of Solutions Engineering for EMEA, discusses the importance of data unification for business growth. The session covers the future of analytics, strategies to optimize processes using Piano Analytics, and techniques to improve data modeling, collection, democratization and reporting.

Explore



  • Data Democratization

    Capabilities that align your teams around common business-relevant metrics.](/content/product/analytics/data-democratization/index.html)



  • Data Management

    How Piano Analytics can provide a critical link in your data strategy.](/content/product/analytics/data-management/index.html)



  • Data Sources

    Piano Analytics integrates a variety of sources to go way beyond pageviews.](/content/product/analytics/data-sources/index.html)



  • Data Mining

    Get clean, insightful data into the hands of every decision maker and employee.](/content/product/analytics/data-mining/index.html)



  • Data Unification

    Minimize data storage emissions by 50% with our unique, non-duplicated database system.](/content/product/analytics/data-unification/index.html)

Empower every team to understand and influence customer behavior.

Documentation

Request a demo